Is your website content (f)ailing?

More than half of website visitors spend less than 15 seconds on a website. This can be symptomatic of poor website usability, or poor website content. If you are getting low website engagement, either through short time on site, poor conversion rate or a high bounce rate, it might be time to give your website…

Improving your website user experience with a content strategy

User experience is about understanding want your users need and creating a website that goes beyond meeting their expectations to delight them. Often when we hear about User Experience (UX) it is in the context of User Experience design, which is the process of research, prototyping and testing that informs the User Interface (UI) of…

Social Media content: one size does not fit all

Social Media channels are not all created equal, each has a different appeal and audience. So why post the same content across all your Social Media channels? Social Media is a hungry beast and keeping it fed with relevant, valuable and engaging content can be time consuming. It may seem fine to post the same…

An Instagram experiment: do posts with faces get more likes?

In a recent blog post I mentioned that Instagram posts with faces can achieve 38 percent more likes than those that don’t. This is based on research by the Georgia Institute of Technology and Yahoo Labs that found posts with human faces are 38 percent more likely to receive likes than photos with no faces. They…

There’s more to Instagram than Inspo, Influencers and (stock) Images

There is more to marketing your business on Instagram than Influencers, Inspirational Quotes and Stock Imagery. While these can all play a part in your overall content mix, an over-reliance on one or more of these content types will make your audience tune out.   Inspirational or yawn?  Inspirational quotes, it feels like EVERY brand does them. Which is why…

Social Media brainstorm template (a quick-start to kick-start success)

Creating a Social Media strategy can seem daunting, but it doesn’t have to be. To get the creative juices flowing (without feeling overwhelmed) use our Social Media template. Simply go through the step-by-step process and fill out each section as best as you can.  The best way to tackle this is with a brainstorm! By doing this you will get a range of ideas…

The content creation trifecta

The Holy Trinity for producing content that engages your audience is quality, value and authenticity. These three attributes are key to creating great content every time. Of course, that said, content also needs to be presented to your key audience through the right channel at the right time. But no one said content marketing was easy…

Social media doesn’t go on holidays

School holidays are about to start, Christmas is just around the corner and the year is winding down. But with everyone on annual leave over the Christmas break through January, who is managing your social media accounts? Whether it’s snapchatting with friends during Christmas lunch, sharing holiday snaps on Facebook or just scrolling endlessly through…

How to get the best content from your next event

The festive season is upon us which means lots of events.  Whether you are planning an office Christmas party, client function, product launch or seminar it is important to think about what content you want to get from your event and how you will use it. Who do you want to engage post-event? By having…

Online video creation: a DIY challenge

There is no doubt about it. Video is one of the most engaging content types out there. Social video generates 1200% more shares than text and images combined. But while video is great at engaging audiences, it can also be expensive and time consuming to create. Keen to start using more video in my own content marketing…