Hashtags on LinkedIn- yay or nay?

For platforms like Twitter and Instagram hashtags have long been an integral way to seek out related content and track trending topics. LinkedIn has never fully embraced hashtags and only introduced clickable hashtags this year, after disabling them for several years. While hashtags are being used more frequently on the platform, just how valuable are…

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What is a content strategy (in less than 20 words)

What is a content strategy? There are a multitude of definitions out there, but here is my take: A content strategy sets out how content should be created, managed and used to effectively to achieve set business objectives. What does this mean? Basically, all organisations produce content for a variety of audiences (internal, stakeholder, customer,…

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What having children has taught me about content marketing

If you think this article is going to be about putting in the time and nurturing to yield results boy you are wrong!  Being a mother is mostly about delivering a minimal viable product. Putting in the right amount of effort to satisfy customers (small children) and gathering data to guide future iterations (how to avoid yet another meltdown).   Here are some other parallels between…

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