The content creation trifecta

The Holy Trinity for producing content that engages your audience is quality, value and authenticity. These three attributes are key to creating great content every time. Of course, that said, content also needs to be presented to your key audience through the right channel at the right time. But no one said content marketing was easy…

Social media doesn’t go on holidays

School holidays are about to start, Christmas is just around the corner and the year is winding down. But with everyone on annual leave over the Christmas break through January, who is managing your social media accounts? Whether it’s snapchatting with friends during Christmas lunch, sharing holiday snaps on Facebook or just scrolling endlessly through…

How to get the best content from your next event

The festive season is upon us which means lots of events.  Whether you are planning an office Christmas party, client function, product launch or seminar it is important to think about what content you want to get from your event and how you will use it. Who do you want to engage post-event? By having…

What having children has taught me about content marketing

If you think this article is going to be about putting in the time and nurturing to yield results boy you are wrong!  Being a mother is mostly about delivering a minimal viable product. Putting in the right amount of effort to satisfy customers (small children) and gathering data to guide future iterations (how to avoid yet another meltdown).   Here are some other parallels between…