Is your website content (f)ailing?

More than half of website visitors spend less than 15 seconds on a website. This can be symptomatic of poor website usability, or poor website content. If you are getting low website engagement, either through short time on site, poor conversion rate or a high bounce rate, it might be time to give your website…

Improving your website user experience with a content strategy

User experience is about understanding want your users need and creating a website that goes beyond meeting their expectations to delight them. Often when we hear about User Experience (UX) it is in the context of User Experience design, which is the process of research, prototyping and testing that informs the User Interface (UI) of…

Social Media content: one size does not fit all

Social Media channels are not all created equal, each has a different appeal and audience. So why post the same content across all your Social Media channels? Social Media is a hungry beast and keeping it fed with relevant, valuable and engaging content can be time consuming. It may seem fine to post the same…

The content creation trifecta

The Holy Trinity for producing content that engages your audience is quality, value and authenticity. These three attributes are key to creating great content every time. Of course, that said, content also needs to be presented to your key audience through the right channel at the right time. But no one said content marketing was easy…

What is a content strategy (in less than 20 words)

What is a content strategy? There are a multitude of definitions out there, but here is my take: A content strategy sets out how content should be created, managed and used to effectively to achieve set business objectives. What does this mean? Basically, all organisations produce content for a variety of audiences (internal, stakeholder, customer,…