Is your website content (f)ailing?

More than half of website visitors spend less than 15 seconds on a website. This can be symptomatic of poor website usability, or poor website content. If you are getting low website engagement, either through short time on site, poor conversion rate or a high bounce rate, it might be time to give your website…

The content creation trifecta

The Holy Trinity for producing content that engages your audience is quality, value and authenticity. These three attributes are key to creating great content every time. Of course, that said, content also needs to be presented to your key audience through the right channel at the right time. But no one said content marketing was easy…