An Instagram experiment: do posts with faces get more likes?

In a recent blog post I mentioned that Instagram posts with faces can achieve 38 percent more likes than those that don’t. This is based on research by the Georgia Institute of Technology and Yahoo Labs that found posts with human faces are 38 percent more likely to receive likes than photos with no faces. They…

Online video creation: a DIY challenge

There is no doubt about it. Video is one of the most engaging content types out there. Social video generates 1200% more shares than text and images combined. But while video is great at engaging audiences, it can also be expensive and time consuming to create. Keen to start using more video in my own content marketing…