An Instagram experiment: do posts with faces get more likes?

In a recent blog post I mentioned that Instagram posts with faces can achieve 38 percent more likes than those that don’t. This is based on research by the Georgia Institute of Technology and Yahoo Labs that found posts with human faces are 38 percent more likely to receive likes than photos with no faces. They…

There’s more to Instagram than Inspo, Influencers and (stock) Images

There is more to marketing your business on Instagram than Influencers, Inspirational Quotes and Stock Imagery. While these can all play a part in your overall content mix, an over-reliance on one or more of these content types will make your audience tune out.   Inspirational or yawn?  Inspirational quotes, it feels like EVERY brand does them. Which is why…

What is a content strategy (in less than 20 words)

What is a content strategy? There are a multitude of definitions out there, but here is my take: A content strategy sets out how content should be created, managed and used to effectively to achieve set business objectives. What does this mean? Basically, all organisations produce content for a variety of audiences (internal, stakeholder, customer,…