Is your website content (f)ailing?

More than half of website visitors spend less than 15 seconds on a website. This can be symptomatic of poor website usability, or poor website content. If you are getting low website engagement, either through short time on site, poor conversion rate or a high bounce rate, it might be time to give your website…

Improving your website user experience with a content strategy

User experience is about understanding want your users need and creating a website that goes beyond meeting their expectations to delight them. Often when we hear about User Experience (UX) it is in the context of User Experience design, which is the process of research, prototyping and testing that informs the User Interface (UI) of…

The content creation trifecta

The Holy Trinity for producing content that engages your audience is quality, value and authenticity. These three attributes are key to creating great content every time. Of course, that said, content also needs to be presented to your key audience through the right channel at the right time. But no one said content marketing was easy…