Is your website content (f)ailing?

More than half of website visitors spend less than 15 seconds on a website. This can be symptomatic of poor website usability, or poor website content. If you are getting low website engagement, either through short time on site, poor conversion rate or a high bounce rate, it might be time to give your website…

Improving your website user experience with a content strategy

User experience is about understanding want your users need and creating a website that goes beyond meeting their expectations to delight them. Often when we hear about User Experience (UX) it is in the context of User Experience design, which is the process of research, prototyping and testing that informs the User Interface (UI) of…

Social Media content: one size does not fit all

Social Media channels are not all created equal, each has a different appeal and audience. So why post the same content across all your Social Media channels? Social Media is a hungry beast and keeping it fed with relevant, valuable and engaging content can be time consuming. It may seem fine to post the same…